Going Beyond Stock Images for Business

Why Business Branding?

“Why should I show my face in photos for my business? Potential clients only care about my product or service, not who I am as a person.” << Have YOU said this? Not anymore…

After ten years with a camera in my hands, one thing I’ve learned in business is this: before people trust a brand, they want to feel a connection with YOU and know your heart for what you do!

Heather Miller recently came to my studio in Downs for a Branding Session. Heather is a Zynex Medical representative and meets with clients throughout the state of Illinois. She is very active on LinkedIn and wanted to update her headshots, along with having some images to use on social media, email brochures and for speaking engagements.

We curated a gallery of images that she can use to market the Zynex NexWave unit to Physical Therapist, Chiropractors and other medical personnel looking for non-opiad forms of pain management.

Heather has a very outgoing, fun and approachable personality and we wanted to convey that in her message. Take a look at a small sample of favorites from her session:

Why your business needs cohesive professional headshots and brand photos for your marketing strategy?

1. Helps you connect with your ideal clients

Brand Photography shows how and who you serve. It gives your current clients and potential clients a glimpse into the service they will receive through the experience of working with you.

2. Showcases you, your brand and your personality

Brand photos and professional headshots pack your personality into them. You and your team should be easily seen throughout your marketing strategies showing the why behind what you do. People want to work with business they like, know and trust.

3. Creates brand consistency

You have a logo, brand colors, but if you images are matching the professional brand you're falling flat. Yes, you can find good stock images, but if they aren’t on brand with your service, then they are creating a wishy washy appearance.

If you’re just starting out, you can DIY this process. But if you’ve been in business for over a year, what got you here won’t get you there. If you’re ready to level up, then polished and professional brand images and headshots just moved up to the top of your to do list!