10 Ways to Use Brand Photos in Your Business
...Even if you don’t have a marketing team
Go through this checklist to be sure you’re using your brand photos to your full potential!
You know it’s time for updated brand photos. Maybe your business has grown, your website doesn’t match your current vibe, or you’re tired of cropping the same old professional headshots into every social post.
But here's the thing that might be holding you back: What do you actually do with all those images once you have them?
You’re busy running your business. You don’t have a marketing person or a team handling your content. You just want images that actually work—and someone to guide you through the whole process.
That’s where hiring the right photographer for business photos makes all the difference. Whether you’re just starting the planning process or already have a beautiful gallery ready to go, I’m here to make sure you’ll actually know how to use!
Here’s your list of ways to put your brand photos to work:
1. Photos for Your Website
Rachael Moore Perry - RMP Law Office
From your homepage to your contact page, your website is one of your most powerful tools—and it should reflect YOU. And quite honestly, you can’t afford to use generic stock photos here. Using personal brand photos on each page helps potential clients feel like they already know you—and trust you—before they ever inquire!
2. Social Media Posts
Krista Gooris ~ House of Colour - Normal
You’ve taken the time to figure out your why, and who you uniquely serve, now it’s time to let your photos show that. Fresh brand images make it easier to post with confidence—whether you're introducing yourself, sharing a service, showing behind-the-scenes moments, or just letting your personality shine. (because yes, people want to see that!).
3. LinkedIn Profile & Posts
Jennifer Bonenfant - Keel and Company
If your clients, peers, or referral partners hang out on LinkedIn, your profile deserves to make a strong impression! A great, attention-grabbing headshot and a few polished images in your posts make you stand out and make it easier for businesses to start a conversation and learn more about your services!
4. Email Newsletters
Matt and Amy Edwards ~ Joy on the Other Side
If you didn’t know… emailing is your best tool when it comes to marketing, IMO. Adding your brand photos to your emails (think: header image, signature photo, or a picture that complements a story or tip) makes your messages feel more personal and engaging. Consistent visuals help people recognize your brand—even in a crowded inbox.
5. Lead Magnets & Freebies
Missy Eversole ~ Podcaster, Author and Speaker
Looking for a way to grow that email newsletter list? Add a freebie (like this one) on your website. Your freebie can be a guide, checklist, or workbook, and you guessed it… will instantly feel more professional when paired with branded photos that reflect the quality of what you offer.
(At this point, you might be noticing a trend: cohesive look across all marketing = increased trust and brand awareness!!)
6. Marketing Materials
Jada Taylor ~ Brighter Smiles and Beauty business card
Business cards, flyers, promo postcards, or brochures all benefit from fresh, cohesive images. Whether you’re speaking, hosting an event, or just dropping off materials locally, your brand photos help you look polished and put together.
7. Client Welcome Materials
Katie Fudge Matthews ~ Coldwell Banker Real Estate Agent and her Instagram for more images of her Brand Photos
First impressions matter. Your next inquiry is likely reaching out to others in your industry, and having solid, professional business photos at the initial welcome shows your commitment to the service you provide. Add photos to your pricing guides, onboarding emails, or welcome PDFs to create a more personal, cohesive experience from the beginning.
8. Booking & Contact Pages
Crystal Larkin ~ Crystal Clear Professional Organizing
Don’t let these be an afterthought! This is a great spot to place an image that shows your excitement and enthusiasm for them to click submit. A friendly, approachable photo on your scheduling or contact page reassures potential clients that they’re in the right place—and working with someone who will guide them through the process to meet their goals!
9. Media Features or Guest Appearances
Barb Smith - Find My Team and check out her Media Feature HERE
Getting featured on a podcast, blog, or local magazine? They’ll ask for a photo. Having high-quality, on-brand images ready means you can say “yes” without scrambling.
Bonus tip: Use a photo that gives context—like you speaking, writing, or using tools of your trade.
10. Courses, Speaking, or Workshops
Jessica Henrichs ~ Marisol Marketing (all brand images in her presentation and website!!)
Ready to knock that speaking engagement out of the park? Use your brand photos in slide decks, course platforms, speaker bios, or digital workbooks. It builds trust, reinforces your professionalism, and makes your content look even more cohesive when everything is in the same color and editing style.
Bonus: You don’t have to use them all at once.
One of the best parts of a brand photoshoot is how much mileage you get from it. you’ll have a library of custom images you can rotate throughout the year—so your brand stays fresh, professional, and true to YOU! And when it’s time for an update? You’ll already have a strong foundation.
I’m here to help your small businesses with on brand photos that actually work for YOU!
You deserve brand photos that show your personality, match your level of professionalism, and make marketing easier—not more overwhelming.
If you're looking for someone who will walk you through the planning, help you feel confident on camera, and make sure you know exactly how to use your images afterward, you're in the right place.
