How to Use Your Brand Photos Across Your Website
Dermatology and MOHs Surgery Institute
When someone lands on your website, you want them to feel an immediate, “Yes… this is who I want to work with.”
The funny thing is, that feeling usually comes from your images—not your words. Photos set the tone long before people start reading.
But most small business owners I talk to here in Bloomington tell me the same thing:
“I know my website needs better photos… I just don’t know what to take or where to put them.”
If that sounds like you, you’re in good company. And the good news? It’s much easier than it seems.
Let’s walk through the most important places on your site and how your brand photos can quietly support your message, your services, and the experience you offer.
Whitney Leifheit with Leifheit Law
Your Homepage: Where First Impressions Happen
Your homepage doesn’t need to be perfect—it just needs to feel clear and welcoming.
This is usually where a strong hero photo, a warm headshot, and a little behind-the-scenes moment go a long way. It’s less about being fancy and more about helping visitors understand who you are and how you can help.
Even one updated image here can change the whole energy of your site.
Tiffany Giganti, Functional Health Practitioner
Your About Page: The Place People Go to Connect
Most people click on the About page because they want to meet the person behind the business.
A recent headshot, a personality-driven photo, or even a simple picture of you in your workspace helps people feel that connection instantly.
Think of this page as, “Here’s who I am. Here’s why I care.”
Photos just help you say it without saying it!
Amy Edwards Coaching, Life Coach helping women find Freedom from Alcohol
Your Services Page: Show What Working With You Looks Like
The Services page is where people make their decision.
This is where office photos, process photos, and little moments from your day-to-day help people picture what it’s like to work with you.
When they can see your process—whether you’re a coach, therapist, realtor, designer, or financial advisor—they feel more confident taking the next step.
The Most Common Mistakes I See
Here in Bloomington, I visit a lot of small business websites, and a few things pop up over and over:
• Photos that no longer match who you are now
• A mix of editing styles that makes everything feel a little disconnected
• A blend of stock images and real photos that don’t go together
• Old headshots that don’t even look like you anymore
• Or sometimes… no photos at all, just long paragraphs of text
None of this means you’ve done anything wrong—it just means your business has grown, and your website needs to catch up.
If This Sounds Familiar… You’re Not Alone
And honestly? It’s fixable.
Once you have a clear direction for your website, choosing the right photos feels so much easier.
If you want to see exactly how to get ready for a brand photography session—and what that process looks like—I’m working on a full blog all about that here:
→ Brand Photography: What to Expect Throughout the Brand Photography Process
One Last Thing: This Doesn’t Have to Feel Overwhelming
I walk my clients through this step-by-step, from planning the photos to helping you figure out where everything goes afterward. Whether you need updated business headshots, office photos, or a full commercial photography refresh, the goal is simple: a website that finally feels like the business you've built.
If you’re not sure where to start, just reach out.
Schedule a call or send me an email, and we’ll talk through it together.
